CRM Specialist

Key responsibilities

• Maintain and update CRM systems, ensuring all customer information is accurate, complete, and up‑to‑date.
• Analyze customer data to identify trends, behaviors, and opportunities for targeted marketing campaigns or enhanced customer service strategies.
• Generate reports to present findings to stakeholders.
• Develop, execute, and monitor marketing campaigns within the CRM system, including email marketing, lead nurturing, and customer onboarding campaigns.
• Identify and implement improvements to customer relationship processes, enhancing operational efficiency and customer satisfaction.
• Ensure the CRM integrates seamlessly with other systems such as marketing automation tools, sales platforms, and customer service software.
• Provide training and ongoing support to team members using the CRM system.
• Collect and analyze customer feedback, using insights to recommend service improvements and product enhancements.
• Ensure customer data is handled in compliance with relevant regulations and company policies, including GDPR and other data protection laws.

Required skills

• Understanding of CRM platforms such as Bitrix24, HubSpot, and Zoho CRM.
• Ability to analyze large datasets to extract actionable insights and trends.
• Proficiency in data analysis tools and techniques.
• Ensuring accuracy and completeness of customer data and monitoring campaign effectiveness.
• Identifying issues within CRM processes and developing effective solutions.
• Clear communication of findings and recommendations to technical and non‑technical stakeholders.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Understanding customer needs and behaviors to enhance engagement and satisfaction.
• Collaboration, training, and support for CRM users across the organization.
• Staying informed about the latest CRM technologies and industry best practices.