CVM Manager

About the role

The CVM Manager will lead the Customer Value Management function, leveraging AI‑native platforms to reduce churn, improve financial performance and boost NPS. You will work closely with cross‑functional teams to translate data insights into actionable digital campaigns that enhance the customer experience.

Key responsibilities

• Set up and operate the CVM function using AI‑driven tools to influence churn, revenue and NPS metrics.
• Analyse customer data and analytics to uncover opportunities for experience improvement and value creation.
• Design and execute digital engagement strategies, prioritising next‑best‑action campaigns across all digital channels.
• Monitor, measure and optimise campaign performance to maximise ROI.
• Conduct A/B testing and experiments to continuously improve conversion and engagement.
• Provide input to product road‑maps to ensure digital offerings align with customer needs.

Required profile

• Bachelor’s degree or equivalent business experience.
• Minimum 5 years of experience in digital decisioning, process improvement, customer journey or related digital roles.
• Proven ability to work in a cross‑functional, collaborative environment.
• Strong communication skills and a data‑driven mindset.

Required skills

• 5G technology
• Digital marketing tools
• Telecommunications technologies
• Analytics tools
• Cloud‑based services
• Marketing automation software
• CRM systems
• API integration
• Artificial Intelligence
• IoT