Digital Marketing Executive

About the role

We are seeking a results‑oriented and execution‑focused Performance Marketing Executive to manage and optimise paid media campaigns. The role covers end‑to‑end campaign execution across multiple paid channels, optimisation, reporting and close coordination with the content team to drive performance‑driven creatives.

Key responsibilities

• Launch, manage and optimise campaigns on Meta, Google, TikTok, Snapchat, programmatic platforms and LinkedIn, including audience targeting, budget pacing and conversion tracking.
• Monitor and improve key metrics such as CPL, CPA, CTR, ROAS and conversion rate, scaling winning ads while controlling under‑performing sets.
• Guide the content team on ad copy, creative messaging, hook development and performance‑based creative angles.
• Prepare daily and monthly performance reports using GA4, Meta Business Suite, TikTok Ads Manager, Snapchat Ads Manager, Google Ads and Looker Studio, providing data‑driven insights.
• Ensure proper pixel implementation, CRM integration, funnel tracking and suggest CRO improvements for landing pages.

Required profile

• 2‑4 years of performance‑marketing experience.
• Proven track record with Meta Lead Generation, TikTok, Snapchat and Google Ads.
• Experience targeting the UAE and international markets.
• Strong understanding of paid‑social content strategy and ability to guide creators using performance data.
• Hands‑on experience with conversion‑tracking setup (Google Tag Manager mandatory).
• Strong analytical and reporting skills.

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)
• TikTok Ads
• Snapchat Ads
• Programmatic platforms (GAM, DSPs)
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Meta Business Suite
• TikTok Ads Manager
• Snapchat Ads Manager
• Looker Studio
• Google Tag Manager (GTM)
• Bitrix24 (CRM)

What we offer

• Exposure to multi‑industry campaigns in Real Estate, Automotive and Finance.
• Direct involvement in performance‑strategy execution.
• Performance‑based incentives.