Digital Marketing Executive

About the role

We are looking for a creative and commercially minded Digital Marketing Executive to strengthen brand visibility, drive customer acquisition and support online sales growth. The ideal candidate will combine hands‑on campaign execution with strong analytical skills and an understanding of premium brand positioning.

Key responsibilities

• Develop and execute integrated digital marketing campaigns aligned with brand and business objectives.
• Plan, manage and optimise paid campaigns through Meta Ads Manager, Google Ads and TikTok advertising.
• Monitor advertising budgets and performance metrics such as ROAS, CAC, conversions, CTR and CPC.
• Test audiences, creatives, messaging and placements to improve results.
• Develop social media strategies, content calendars and product storytelling that reflect premium brand aesthetics.
• Write engaging copy for social media, digital ads, email campaigns and website content.
• Collaborate with e‑commerce and creative teams on product launches, promotions, landing pages and customer‑journey improvements.
• Use Google Analytics and other reporting tools to analyse performance and recommend improvements.
• Support CRM campaigns focused on customer segmentation, engagement and retention.
• Manage agencies, freelancers and creative partners to ensure quality deliverables and timely execution.

Required profile

• 4–7 years of experience in digital marketing, performance marketing or a similar role.
• Hands‑on experience with Meta Ads Manager and Google Ads.
• Strong knowledge of social media, content strategy, paid media and campaign optimisation.
• Understanding of luxury brand communication, visual storytelling and premium positioning.
• Familiarity with e‑commerce platforms, CRM systems and analytics tools.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads (advantage)
• Google Analytics
• CRM systems
• E‑commerce platforms