Digital Marketing Manager

About the role

Sharif Eye Centers in Dubai seeks a data‑driven Digital Marketing Manager to own patient acquisition. You will plan, run and optimise paid campaigns across Meta, Google and TikTok, turning spend into booked, attended and converted patients.

Key responsibilities

• Plan, launch, manage and optimise paid campaigns on Meta Ads, Google Ads and TikTok Ads for the Dubai clinic.
• Own the Dubai ad budget, allocating, pacing and ensuring spend efficiency against targets.
• Track and report cost per lead, cost per booking, attendance, cost per surgery and ROAS.
• Analyse creative performance, monitor fatigue and run data‑led creative testing.
• Continuously test and optimise creative, audience, offer, landing page and funnel combinations.
• Provide data‑driven briefs to Content and Creative teams and align strategy with the Regional Marketing Manager.
• Collaborate cross‑functionally with Call Center, Operations, CRM, Content and Creative teams throughout the patient acquisition journey.

Required profile

• 5+ years hands‑on experience in paid and performance marketing, managing Meta, Google and TikTok ads.
• Strong command of AI tools for campaign management, copy, creative and analysis.
• Proven ability to own cost‑per‑lead, CPA, ROAS and funnel metrics.
• Experience managing significant monthly ad budgets.
• Fluent in Arabic and English, with proven experience marketing to GCC and Arab audiences.
• Currently based in Dubai with valid work authorization.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• AI marketing tools
• GA4
• Google Tag Manager
• Meta Pixel / Conversions API
• Looker Studio