Digital Marketing Manager - Novotel & Adagio Dubai

About the role

The Cluster Digital Marketing Manager develops and implements digital marketing and e-commerce strategies to strengthen the online presence of Novotel and Adagio Premium Dubai Al Barsha, drive direct bookings and maximise online revenue. The role covers digital campaigns, website performance, SEO, online distribution and social media, with measurable commercial returns.

Key responsibilities

• Develop and execute digital marketing strategies aligned with hotel business objectives and revenue targets.
• Manage hotel websites, booking engines and digital content to optimise user experience, traffic and conversion.
• Drive e-commerce and direct bookings through SEO, SEM, paid advertising and digital campaigns.
• Plan and manage campaigns on Google, Meta and other platforms, monitoring ROI and budget.
• Oversee social media channels, content planning and online brand presence.
• Monitor website analytics, campaign performance, conversion rates and digital KPIs.
• Manage online reputation and work with hotel teams to improve guest reviews.
• Work with Sales, Revenue Management and Reservations to maximise online visibility.
• Ensure brand standards and corporate marketing guidelines, and support PR, media relations and communications.

Required profile

• Bachelor's degree in Digital Marketing, Marketing, Business Administration or a related field.
• Minimum 4-6 years of digital marketing experience, preferably in hospitality in the UAE.
• Proven track record in online revenue, direct bookings and campaign performance.
• Experience managing hotel digital marketing and e-commerce is highly desirable.
• Strong analytical, commercial and communication skills, with adaptability to new digital trends and AI-driven tools.

Required skills

• Google Ads, Meta Ads, SEO and SEM, and Accor Marketing and Commerce systems.
• Website management, booking engines and e-commerce platforms.
• Google Analytics 4, Google Search Console and digital reporting tools.
• Digital content, social media management and conversion optimisation.