Digital Marketing Specialist

About the role

We are seeking a hands‑on, full‑stack Digital Marketing Specialist who can own the entire digital funnel from strategy through execution and optimisation. The ideal candidate lives and breathes campaigns, paid media, CRM and performance data, and thrives on driving acquisition, engagement and revenue across multiple channels.

Key responsibilities

• Develop, launch and manage end‑to‑end digital campaigns across paid search, paid social, display, email and retargeting.
• Plan campaign structures, audiences, budgets, bidding strategies and tracking set‑up before launch.
• Conduct continuous A/B testing on creative, copy, audiences and bids to improve performance.
• Set up and optimise ad accounts on Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram) and LinkedIn Ads.
• Implement and maintain conversion tracking using Google Tag Manager, Meta Pixel and conversion APIs.
• Write high‑performing ad copy, landing‑page copy, email sequences and social content.
• Perform keyword research and competitor analysis with SEMrush.
• Manage CRM workflows, segmentation, lead scoring and email automation using Apollo.
• Monitor KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report insights to stakeholders.
• Analyse data with Google Analytics/GA4, Adobe Analytics or Looker Studio to optimise targeting, creative and bidding.

Required profile

• Dynamic, proactive and ideas‑driven marketer who takes initiative and tests new approaches.
• Confident in driving strategy forward and contributing fresh thinking without relying solely on briefs.
• Strong analytical mindset with the ability to turn data into actionable decisions.

Required skills

• Google Ads (Search, Display, Performance Max, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Google Tag Manager, Meta Pixel, conversion APIs
• SEMrush for keyword and competitor research
• Apollo for prospecting and lead generation
• Google Analytics / GA4, Adobe Analytics, Looker Studio
• A/B testing and performance optimisation