Email Marketing & Audience Growth Specialist

About the role

Cloud Castle is an independent fashion brand specialising in unique, artistic designs. It is hiring an Email Marketing & Audience Growth Specialist in Dubai to help build its customer base, grow its audience and increase online sales. The role is about building an engaged audience from the ground up and turning it into loyal customers.

Key responsibilities

• Develop and execute strategies to grow the email subscriber list from scratch.
• Identify opportunities to attract new audiences and potential customers to the Shopify website.
• Create and optimise newsletter sign-up forms, pop-ups and lead-generation campaigns.
• Plan and run email campaigns for product launches, promotions and seasonal collections.
• Set up and manage automated flows such as welcome sequences, abandoned cart and retention campaigns.
• Develop customer segmentation strategies to improve engagement and conversions.
• Collaborate with the marketing team on audience acquisition and promotional campaigns.
• Monitor subscriber growth, website conversions, email engagement and revenue, and continuously test and improve campaigns.

Required profile

• Proven experience in email marketing, audience acquisition and e-commerce growth.
• Experience building and growing email subscriber lists.
• Strong copywriting, campaign planning and analytical skills.
• Ability to work independently, take initiative and develop effective growth strategies.
• Experience with fashion, beauty or lifestyle brands is preferred.

Required skills

• Shopify
• Email marketing platforms such as Klaviyo
• Lead generation, customer acquisition and conversion strategies

To apply, candidates should submit their CV, a relevant portfolio and examples of previous audience growth or email marketing campaigns, including measurable results where available.