Head of Marketing

About the role

The Head of Marketing will lead the development and execution of the company’s marketing, communications and brand strategy across the UAE. Reporting to senior leadership, this role will drive brand visibility, reputation and sustainable growth for a portfolio that includes pharmaceuticals, nutraceuticals, health foods and consumer wellness products.

Key responsibilities

• Lead the annual and long‑term marketing strategy for a diverse portfolio spanning pharmaceuticals, nutraceuticals, health foods and consumer wellness.
• Drive brand growth, positioning and visibility across healthcare, pharmacy, retail, e‑commerce, digital, trade, events and corporate channels.
• Develop and execute integrated marketing plans, campaign calendars, trade initiatives, digital programmes and customer‑engagement activities aligned to commercial priorities.
• Serve as the primary marketing partner for global principals, managing annual marketing plans, co‑funded initiatives, product launches, approvals, performance reviews and strategic alignment.
• Oversee corporate communications, public relations, internal and external communications, corporate branding, digital platforms, social media and reputation management.
• Lead healthcare professional engagement, educational initiatives, pharmacist training programmes, consumer outreach activities and customer‑engagement programmes.
• Design go‑to‑market strategies for new brands and product launches, including positioning, launch planning, sales enablement and post‑launch performance reviews.
• Build and strengthen relationships with principals, retailers, healthcare institutions, industry stakeholders, agencies and strategic partners.
• Leverage market intelligence, customer insights, category trends and performance analytics to identify opportunities and guide strategic decision‑making.
• Manage the marketing function’s budget, ROI‑based investment decisions and agency relationships.

Required profile

• Proven senior marketing leadership experience in healthcare, pharmaceutical, nutraceutical or regulated consumer health sectors.
• Strong strategic and commercial mindset with the ability to translate marketing investment into measurable business impact.
• Demonstrated expertise in brand building, communications, stakeholder engagement and integrated marketing.
• Experience collaborating with global brand partners, sales, business development and senior leadership.
• Ability to align strategic objectives with market execution and strengthen brand reputation.

Required skills