Head of Marketing

About the role

A leading UAE‑based fintech organization is seeking a commercially driven and strategically minded Head of Marketing to shape its brand, customer acquisition and growth across multiple financial‑services businesses.

Key responsibilities

• Define and execute the overall brand strategy, positioning and tone of voice across all business verticals.
• Develop integrated growth strategies to drive merchant acquisition, consumer onboarding, digital adoption and SME/corporate customer acquisition.
• Lead performance and digital marketing across paid search, paid social, display, SEO and app marketing, optimizing acquisition funnels and tracking CAC, LTV and ROI.
• Create go‑to‑market plans for payment products, digital wallets, remittance, lending and financing solutions, working closely with product and sales teams.
• Design B2B and ecosystem marketing initiatives for SMEs, corporates and strategic partners, supporting merchant and platform acquisition.
• Manage PR, communications and thought‑leadership to position the company as a leader in payments and digital financial services.
• Own the marketing budget, establish analytics dashboards and build a high‑performing marketing function with strong governance.

Required profile

• 10–15 years of progressive marketing experience, including 4–5 years in a senior leadership role within fintech, digital payments or technology.
• Bachelor’s degree in marketing, communications, business administration or a related field.

Required skills

• Digital Marketing and Performance Marketing (paid search, paid social, display, SEO, app marketing).
• Customer and Merchant Acquisition, CAC and LTV analysis.
• Marketing analytics, ROI tracking and data‑driven campaign optimisation.
• Brand strategy, positioning and cross‑channel execution.
• Experience with fintech products such as payments, POS, cards, wallets, remittance and lending.