Head of Membership Sales – Minimum 5 Years Experience (Fitness/Wellness/Leisure)

About the role

Black Pearl is seeking a commercially‑driven Head of Membership Sales to lead the revenue generation for its premium fitness, sports and wellness facility in Abu Dhabi. This senior leadership position oversees the entire membership journey, from lead generation to conversion and ongoing member experience.

Key responsibilities

• Define and execute the strategy, commercial performance and daily operations of the Membership Sales department.
• Own membership revenue, new‑member sales, product mix and average membership value.
• Manage lead conversion, appointment booking, tour‑to‑sale conversion, referrals and corporate‑sales KPIs.
• Recruit, onboard, train, coach and performance‑manage Membership Sales Executives.
• Establish structured sales processes, activity standards, scorecards and action plans.
• Conduct pipeline reviews, forecast reviews, one‑to‑one meetings and performance evaluations.
• Observe and coach calls, consultations, tours, price presentations and objection handling.
• Deliver structured sales training covering prospecting, appointment setting, consultative selling, closing and CRM discipline.
• Drive lead generation through referrals, networking, former‑member outreach, local partnerships and community engagement.
• Develop corporate‑membership relationships with companies, government entities, schools, embassies, residential communities and hospitality partners.
• Prepare accurate sales forecasts, pipeline reports and commercial recommendations.
• Analyse lost opportunities, lead ageing, campaign performance and conversion trends.
• Recommend improvements to membership products, pricing, promotions and incentives.
• Monitor competitor activity, pricing, facilities and market positioning.
• Ensure accurate CRM records, complete membership documentation and compliant payment processing.
• Collaborate with Marketing, Finance, Fitness, Academies, Member Experience and Operations.

Required profile

• At least five years of membership sales, business development or commercial sales experience in a customer‑focused sector.
• Minimum two years of experience leading, managing and developing a sales team.
• Proven record of achieving revenue, membership volume and commercial targets.
• Experience managing the complete sales lifecycle.

Required skills

What we offer

• Opportunity to lead a high‑performing sales team in a premium wellness environment.
• Competitive compensation package aligned with performance.
• Professional development and growth within a fast‑expanding brand.