Head of Sales - Automotive

About the role

Al-Futtaim Automotive is looking for a Head of Sales (Sales Director) to define and execute the overall commercial and sales strategy of the group, focusing on revenue, profitability, market share and customer experience. The role provides strategic leadership across New Vehicle, Fleet/B2B, Government, Corporate and Pre-Owned businesses and sits within the leadership team, working closely with OEMs and senior stakeholders.

Key responsibilities

• Develop and execute the overall sales strategy to drive growth, profitability and market share across all channels, and identify new business opportunities and market expansion initiatives.
• Own and drive sales performance, revenue, profitability and market share targets across New Vehicle, Fleet/B2B and Pre-Owned businesses, with governance, performance reviews and corrective actions.
• Provide strategic oversight of Retail, Fleet, Corporate, Government, SME and Pre-Owned operations, aligning sales priorities and customer strategies.
• Serve as the primary executive interface with OEM partners and key stakeholders, influencing decisions through market intelligence and commercial insights.
• Champion customer experience and brand reputation, driving initiatives that improve loyalty, retention and satisfaction.
• Ensure sound business planning, forecasting, budgeting and performance management, and compliance with OEM standards, corporate governance and regulations.
• Lead business transformation and continuous improvement, and build a high-performing leadership team through coaching, succession planning and capability development.

Required profile

• Bachelor's degree in business administration, marketing, commerce or a related discipline; MBA or postgraduate qualification preferred.
• 15+ years of progressive automotive sales leadership experience.
• Significant experience leading multi-channel sales operations (Retail, Fleet/B2B, Corporate, Government, Pre-Owned).
• Proven track record managing large-scale commercial operations with full P&L responsibility.
• Experience working directly with automotive OEMs and dealer networks; prior experience in GCC automotive markets highly preferred.

Required skills

• Strategic business planning and execution.
• Strong commercial and financial acumen.
• Advanced stakeholder management and negotiation skills.
• Data analytics, forecasting and performance management.