Insight Marketing Executive

About the role

JCDecaux is a global out-of-home advertising company with a strong presence in the Middle East, covering transport and street furniture advertising in the UAE, Saudi Arabia, Oman, Qatar, Bahrain and Jordan. As an Insight Marketing Executive, you will act as the commercial data and presentation engine for the Business Units of Abu Dhabi, Bahrain and Jordan. You turn complex audience metrics, mobility data and market trends into persuasive client pitch decks. This is a mid-level individual contributor role, between junior and manager.

Key responsibilities

• Create and update all strategic sales decks, including M2 presentations, sector trends, seasonal opportunities and special offer templates, and build bespoke decks for each client brief.
• Deliver post-campaign and post-event analysis reports.
• Own and manage audience tracking metrics such as monthly passenger files and traffic snapshots.
• Run weekly press reviews, monitor competitive intelligence and identify new sales leads.
• Oversee data-driven artwork analysis tools such as OPTIX Creative Heat Maps to optimise client campaigns.
• Manage internal bookings and pipeline files, including the "bird's eye" file and weekly IT status updates.
• Administer client and agency accounts on the commercial platform (ODEX).
• Maintain media packages and templates, and provide data reports supporting Airport Authorities.

Required profile

• 2 to 4 years of experience in a media agency, an out-of-home media owner or a B2B marketing environment.
• Ability to turn raw mobility, traffic and audience numbers into a clear commercial story.
• Advanced skills in building visual, narrative-driven decks; comfortable working as a generalist across several industries for a lean sales team.

Required skills

• PowerPoint, Keynote or Canva.
• Familiarity with media booking software and audience measurement tools.
• Experience with ODEX or similar CRM platforms is a plus.