Social Media Marketing Manager

About the role

Beanz is a coffee app that lets users pre-order drinks, earn rewards and send coffee gifts, connecting coffee lovers and local cafés. It is looking for an experienced Marketing & Social Media Manager to own the brand's campaigns, partnerships and social media presence across all platforms. This is not an entry-level role: you will work independently, manage several workstreams and keep high creative and execution standards. The role reports directly to the Marketing Head of Department.

Key responsibilities

• Own and run Beanz's marketing and social media activity to grow the brand and engage the community
• Manage the social media presence across all major platforms, including the content calendar, creation, publishing and community management
• Create short-form content, including filming, voiceovers and social-first creative
• Brief and coordinate designers, videographers, creators and influencers
• Write captions, scripts and marketing copy aligned to the brand voice
• Run promotional campaigns, seasonal moments and marketing initiatives, and support partnerships and co-marketing
• Handle in-app marketing requests such as banners, promotions and push notifications
• Track performance across campaigns and social channels and share learnings regularly
• Keep the brand consistent across all customer touchpoints and stay up to date with trends

Required profile

• Minimum 3 years of professional experience in marketing and/or social media
• Ability to plan and run marketing campaigns digitally and socially, and to manage several projects at once
• Experience working with agencies, creators, influencers or partners is a plus
• Experience in tech startups, apps, lifestyle, premium or consumer brands is preferred
• Strong command of English; Arabic and experience with GCC audiences are a plus

Required skills

• Short-form video, copywriting and social media management
• Meta Business Suite, Meta Ads Manager, Google Analytics or similar, Hootsuite, Sprout Social or Meltwater, TikTok Analytics and Ads Manager
• Content tools such as CapCut, Canva, Adobe Express or InShot
• Strong Excel or Google Sheets skills
• AI proficiency in content creation, copywriting and reporting (ChatGPT, Claude, Perplexity); Runway, Sora or Google AI Studio is a plus