Lead Magnet Specialist for Accounting Firms (ETA)

About the role

We are seeking a Lead Magnet Specialist to design and deliver high‑impact, conversion‑focused resources for accounting firms. The role focuses on creating valuable assets that attract business owners and generate qualified B2B leads for firms operating in the Entrepreneur Through Acquisition (ETA) space.

Key responsibilities

• Research accounting, finance and business‑owner audiences to uncover pain points and opportunities.
• Develop lead magnets such as checklists, guides, templates, calculators and reports tailored to acquisition, tax and financial challenges.
• Collaborate with landing‑page and email‑marketing teams to integrate assets into lead‑generation funnels.
• Monitor performance metrics and continuously optimise content for higher conversion rates.
• Identify new content formats and distribution channels to expand lead‑generation reach.

Required profile

• Minimum 8 years of experience in B2B lead generation, content marketing or digital marketing.
• Strong understanding of the Entrepreneur Through Acquisition (ETA) model is preferred.
• Proven ability to research, write and communicate complex financial topics clearly.
• Experience working with accounting, finance or professional‑services audiences is a plus.

Required skills

• Digital Marketing
• B2B lead generation
• Content Marketing
• Research