Manager – Brand Experience & Campaigns

About the role

Mashreq is looking for a Manager – Brand Experience & Campaigns to manage and deliver integrated brand and campaign initiatives, ensuring consistent and impactful representation of the brand across customer touchpoints. The role manages campaigns from briefing through execution, working closely with business, product, digital, media and communications teams, and contributes to improving the brand experience across physical, digital and customer-facing channels.

Key responsibilities

• Manage the consistent application of Mashreq brand standards across customer and marketing touchpoints, reviewing brand executions and guiding stakeholders and agencies on quality and consistency.
• Identify opportunities to enhance brand experience across physical, digital and campaign touchpoints.
• Manage integrated campaigns from briefing and creative development through production and market execution, coordinating with Product, Segment, Digital, Media, PR and other stakeholders.
• Manage campaign calendars, timelines and deliverables, proactively addressing executional gaps.
• Work with Brand and Marketing teams across markets to support Group campaigns, campaign localization and consistent brand application, sharing best practices.
• Monitor campaign budgets and drive cost efficiency, especially for production and requirements outside agreed agency retainers, coordinating with Finance and Procurement.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Experience in brand management, integrated campaigns or marketing, preferably in banking, financial services or a major consumer brand.
• Experience managing creative and production agencies and working with multiple internal stakeholders.
• Experience managing campaign budgets and multi-channel executions.

Required skills

• Strong understanding of branding, campaign development and customer experience.
• Strong project and stakeholder management skills.
• Ability to manage multiple priorities and deadlines.
• Good commercial and budget awareness.
• Strong communication and presentation skills, high attention to detail, collaborative and results focused.