Marketing Analytics Specialist

About the role

Our Corporate Communications, Marketing and Brand team conveys the essence of the Emirates Group worldwide. The Marketing Analytics Specialist ensures capture, analysis and dissemination of marketing and user‑experience data so that teams across Corporate Communications, Marketing & Brand (CCM&B) can make real‑time, data‑driven decisions.

Key responsibilities

• Define and implement marketing taxonomy, tagging and tracking guidelines for internal teams, agencies and third‑party platforms.
• Build automated dashboards, reports and scorecards for self‑service use across the CCM&B department.
• Support campaign planning and in‑flight optimisation by providing data to Strategic Planners.
• Develop predictive and forecasting models to guide marketing investment decisions across regions and channels.
• Facilitate A/B and multivariate testing, impact analysis and ensure data quality throughout the analytics lifecycle.

Required profile

• Degree or Honours (12+3 or equivalent) in Engineering, Digital Marketing, E‑Commerce or related field.
• Google Analytics certification (highly desired).
• 8+ years of experience in digital marketing analytics within a global organisation.

Required skills

• Google Analytics (tracking, conversion, goals, segmentation).
• SQL, Google BigQuery and Google Cloud Platform.
• BI tools such as MicroStrategy and Tableau.
• Experience with DoubleClick, Salesforce (Email Marketing) and UX analytics platforms.
• Knowledge of performance‑driven digital channels: Paid Search, Affiliate, Email and Display Marketing.
• Understanding of multi‑touch attribution, cross‑device journeys and visitor cohorts.

What we offer

• Attractive tax‑free salary.
• Travel benefits including discounts on flights and hotel stays worldwide.
• Opportunity to live and work in Dubai’s fast‑paced, cosmopolitan environment.