Marketing Director – FMCG (Regional)

About the role

Gateworth is exclusively partnered with a leading international FMCG organisation which is seeking to appoint a Marketing Director to join its regional headquarters in Dubai. This is a rare opportunity for an experienced marketing leader to play a key role in shaping the regional strategy and driving growth through impactful marketing initiatives.

Key responsibilities

• Lead development of integrated consumer marketing campaigns across retail, trade and digital channels to drive brand awareness and revenue growth.
• Partner closely with sales, supply chain, product and retail teams to ensure marketing plans support commercial objectives and market share growth.
• Establish and manage strategic partnerships, collaboration opportunities and promotional initiatives to strengthen brand reach.
• Regularly prepare and present in‑depth campaign performance updates to stakeholders, analysing engagement, ROI and contribution to broader business goals.
• Manage marketing P&L and budget allocation, monitoring ROI and ensuring sufficient investment across media, trade and digital channels.
• Lead promotional campaigns, product development initiatives and launch activations, tailoring strategy based on local market conditions and consumer behaviours.
• Develop market‑specific retail and merchandising strategies based on consumer insights, shopping behaviours and regional market dynamics.

Required profile

• Bachelor's degree in Marketing, Communications or a relevant field.
• Minimum 8‑9 years of experience in a regional marketing leadership role within FMCG, food & beverage or manufacturing.
• Full fluency in English and Arabic.
• Proven track record of developing and implementing integrated marketing strategies across multiple Middle East markets with full ownership of marketing spend.
• Experience working within an international organisation, balancing global brand direction with local market requirements.
• Excellent project management, communication and stakeholder engagement skills, with the ability to influence and collaborate across diverse business functions.