Marketing Lead

About the role

We are looking for a Marketing Lead to shape and execute the marketing strategy for our applied‑AI startup in Dubai. You will work closely with the founders, sales and product teams to translate complex technology into a compelling commercial story and generate qualified opportunities.

Key responsibilities

• Own the overall marketing strategy, calendar and budget, aligning activities with business priorities.
• Develop positioning, messaging and sales materials for AI‑driven products, initially targeting retail, logistics and warehousing.
• Lead website, brand, content campaigns, events and partner activities to drive demand.
• Convert customer deployments into case studies, demos and industry‑specific collateral.
• Manage visibility through LinkedIn, media relations, speaking engagements and awards.
• Track lead hand‑offs, qualified pipeline, conversion rates and acquisition costs.

Required profile

• Proven experience owning marketing for a B2B technology company, preferably in AI or enterprise software.
• Track record of turning marketing activities into qualified sales opportunities.
• Strong product‑marketing skills with the ability to explain technical products in clear business language.
• Excellent English writing and editorial judgment.
• Experience working directly with founders, technical experts and enterprise sales teams.

Required skills

• CRM tools
• Marketing analytics