Marketing Manager (360° Marketing)

About the role

We are seeking a commercially‑minded Marketing Manager to own the end‑to‑end 360° marketing strategy across online and offline channels for both B2B and B2C audiences. The role links every marketing decision to revenue, market share and brand growth, driving the business to its next stage of expansion.

Key responsibilities

• Build and own the annual marketing strategy and plan aligned with business targets.
• Lead integrated campaigns across digital, social, search, email, content, PR, events, outdoor and print.
• Drive performance marketing (paid search, paid social, programmatic) to generate qualified leads and sales.
• Oversee website, SEO and marketing automation to improve conversion across the customer journey.
• Develop B2B account‑based and lead‑generation programs and create sales enablement materials.
• Grow B2C brand awareness, acquisition and retention through consumer campaigns and loyalty initiatives.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (MBA a plus).
• 8–10+ years of marketing experience, including 3–4 years in a management role.
• Proven track record delivering 360° campaigns across online and offline channels.
• Hands‑on experience in both B2B and B2C marketing.

Required skills

• Google Analytics
• Meta Business Suite
• CRM tools
• SEO/SEM
• Performance‑marketing platforms
• Marketing‑automation tools