Marketing Manager – GCC (Middle East)

About the role

The Marketing Manager will report to the Director of Commercial Middle East and lead CSP Group’s B2B marketing activities across the GCC. This hands‑on role combines strategic planning with day‑to‑day execution, covering demand generation, digital marketing, content, CRM, campaigns, brand governance, events and commercial enablement.

Key responsibilities

• Develop and execute integrated marketing plans aligned with commercial objectives, service lines and GCC markets.
• Manage budgets, channel investments and an integrated marketing calendar covering campaigns, webinars, events and service launches.
• Protect brand positioning, messaging and visual standards across all jurisdictions and channels.
• Plan and run B2B campaigns across paid search, organic search, LinkedIn, CRM email, webinars and partner channels.
• Oversee digital activity (SEO, paid search, LinkedIn, website) and continuously optimise performance.
• Leverage AI and automation to improve research, content creation, campaign planning and reporting.
• Produce high‑quality B2B content, support webinars and corporate events, and maximise post‑event follow‑up.
• Collaborate with the Commercial team to create presentations, service collateral and assets that support business‑development priorities.
• Monitor and report on lead generation, conversion, website activity and marketing contribution to pipeline.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Minimum 5–7 years of end‑to‑end B2B marketing experience, preferably in professional services or corporate services within the Middle East.
• Proven track record of planning and executing integrated campaigns with measurable commercial outcomes.
• Strong analytical capability and ability to interpret marketing and commercial performance data.
• Excellent written English; Arabic is an advantage but not essential.

Required skills

• SEO
• Paid search
• Website optimisation
• CRM email
• Social media
• CRM platforms
• Analytics
• Marketing automation platforms
• Generative AI tools
• Google Analytics
• Adobe Creative Suite
• SEO/SEM tools