Marketing Manager

About the role

The Marketing Manager will lead the development and execution of the hotel’s marketing and communications strategy, aligning with commercial objectives, Hilton brand standards, and overall business priorities. The role focuses on driving awareness, engagement, and revenue across the hotel and its food & beverage outlets through digital marketing, social media, content creation, public relations, partnerships, campaigns, and local market activations.

Key responsibilities

• Develop and implement the annual marketing and communications plan, maintaining a structured calendar for hotel, F&B, seasonal promotions, and local activities.
• Manage the hotel’s digital and social media presence, creating engaging photography, video, reels, stories, and promotional campaigns.
• Plan, execute, and monitor paid digital campaigns aligned with commercial priorities, tracking reach, engagement, audience growth, and effectiveness.
• Collaborate with F&B leadership to design campaigns that boost outlet visibility, covers, footfall, and revenue, supporting new concepts, menus, events, and promotions.
• Ensure all communications follow Hilton brand guidelines, developing strong storytelling around the hotel, guest experience, destination, and team members.
• Coordinate photography, videography, PR activities, media visits, influencer collaborations, and content creation.
• Build partnerships with local businesses, tourism partners, attractions, and lifestyle brands to generate cross‑promotional opportunities and incremental revenue.
• Work closely with Sales, Revenue Management, E‑commerce, F&B, and Operations to align marketing initiatives with business priorities and revenue goals.
• Manage the approved marketing budget, monitor expenditures, and coordinate external agencies, photographers, videographers, influencers, designers, and media partners.

Required profile

Required skills