Marketing Manager

About the role

The First Group Hospitality’s exclusive private members’ club in Abu Dhabi is looking for a commercially‑driven Marketing Manager to shape the club’s brand, communications and member‑engagement strategy. You will be responsible for building the club’s reputation as a premier luxury destination while supporting membership growth and revenue‑generating initiatives.

Key responsibilities

• Develop and execute an integrated marketing strategy aligned with the club’s positioning, commercial objectives and membership goals.
• Lead the creation and protection of the club’s luxury brand identity across all touchpoints.
• Plan and deliver targeted campaigns to drive membership enquiries, acquisition, engagement, retention and brand awareness.
• Manage digital channels including social media, website, CRM, email marketing, paid campaigns and online content.
• Produce compelling content and collateral showcasing the club’s lifestyle, dining, events, facilities and member benefits.
• Oversee marketing and promotional activities for events, VIP occasions, seasonal campaigns, launches, partnerships and special experiences.
• Identify and develop strategic partnerships with luxury brands, lifestyle partners, corporate organisations and media.
• Coordinate PR, media relations, influencer engagement, photography, videography and external agency work.
• Collaborate with Membership, Events, F&B, Operations and other departments to ensure marketing supports business objectives and member experience.
• Monitor market trends, competitor activity, campaign performance, digital analytics and KPIs to continuously improve results.
• Manage the marketing budget to maximise commercial value and return on investment.

Required profile

• Proven experience in marketing within the hospitality or luxury sector.
• Commercially driven with a strong focus on brand building and revenue generation.
• Excellent communication and stakeholder management skills.

Required skills

• Social media management
• Website management
• CRM platforms
• Email marketing
• Paid campaign management
• Content creation
• Digital analytics