Marketing Manager

About the role

Eurostar Rent-A-Car, part of Ali & Sons Holding Group, is looking for a Marketing Manager in Abu Dhabi. The role leads the marketing strategy with a strong focus on digital growth, direct customer acquisition, brand visibility and measurable commercial results across rental, leasing and mobility solutions.

Key responsibilities

• Develop and run digital marketing across Google, Meta, YouTube, TikTok and other channels, driving qualified leads, direct bookings and customer acquisition through performance marketing.
• Own website performance, landing pages, CRO, UX and the digital customer journey.
• Lead SEO, local SEO, AEO and AI-search strategies to grow organic traffic and conversions.
• Build social media, content and brand strategies, and strengthen CRM, lead tracking, attribution, segmentation and lifecycle marketing.
• Use AI and marketing technology to improve content, automation, campaign performance and customer experience.
• Run integrated B2C and B2B campaigns across rental, leasing, fleet and mobility solutions, and manage offline marketing, partnerships, events and brand activations where needed.
• Monitor KPIs such as leads, bookings, conversion, CAC, revenue and ROI, and manage marketing budgets and agency partners.
• Work with Sales, Operations, IT and senior management to turn marketing activity into business growth.

Performance areas

• Qualified leads and direct bookings, marketing-to-booking conversion
• Customer acquisition cost and ROI, website conversion and digital performance
• Organic search visibility, CRM and lead quality, social media growth
• Budget efficiency and contribution to rental, leasing and corporate revenue