Marketing Manager

About the role

The Marketing Manager manages the implementation of marketing plans and campaigns for the Group Management Business Line, supporting brand visibility, customer engagement and commercial objectives. The role covers campaign execution, digital marketing, brand application and agency coordination, while monitoring marketing performance and expenditure, in line with the group's business policies and procedures.

Key responsibilities

• Develop annual marketing plans and campaign calendars aligned with approved priorities and commercial objectives, and implement marketing programmes and initiatives.
• Identify marketing opportunities and recommend initiatives to strengthen market presence and customer engagement.
• Coordinate marketing requirements with relevant departments and support the rollout of branding initiatives across locations and customer touchpoints.
• Ensure communications, promotional materials and digital content comply with the group's brand identity, and review materials before publication.
• Manage multi-channel campaigns across digital, social media, print, outdoor, email and events, within budget, timeline and brand standards.
• Evaluate campaign performance and recommend improvements to increase effectiveness and return on investment.
• Manage digital marketing including paid advertising, SEO, website management and social media, and run lead-generation initiatives; monitor traffic, engagement, conversion rates and analytics.
• Manage relationships with advertising agencies, digital partners, media suppliers and creative vendors, prepare briefs and follow up on deliverables.

Required profile

• Bachelor's degree in Business Administration or equivalent.
• At least 8 years of relevant marketing experience in asset management, retail, commercial or hospitality sectors.
• At least 6 years in progressively more senior managerial roles.
• CIM (Marketing Leadership Programme) certification or equivalent preferred.
• Fluent written and spoken English is essential; Arabic preferred.