Marketing Manager - On-Ground Brand Lead

About the role

Earth Hotels is looking for a Marketing Manager to act as the on-ground brand lead for Earth Jumeirah Beach in Dubai. The role builds awareness, drives footfall and grows community engagement through creative marketing, partnerships, activations, content and cultural programming that reflect the Earth Hotels identity. It is a hands-on position for someone who understands hospitality, lifestyle culture and community-driven marketing.

Key responsibilities

• Act as the on-ground marketing and brand representative, building awareness and positioning the hotel as a neighbourhood destination for wellness, creativity, culture, entrepreneurship and lifestyle.
• Develop relationships with local communities, businesses, creatives and cultural stakeholders, and work with the wider Brand & Marketing team so on-ground activity aligns with the brand's positioning.
• Own the year-round programming calendar: events, activations, workshops, pop-ups and community experiences, including recurring events and signature experiences.
• Activate hotel spaces such as BARE Brasserie, The Fold, wellness, gym, pool, co-working areas, Sticky Lobby and the concept store, and plan and run events end to end, including budgeting, supplier management and guest experience.
• Lead strategic partnerships and brand collaborations, sourcing, pitching and negotiating them, and managing them from outreach through to post-activation evaluation.
• Support commercial goals by developing outlet-specific events, supporting launches, new menus and seasonal offers, and driving footfall, restaurant covers, memberships, retail sales and guest spending.
• Coordinate event requirements (invitations, guest lists, collateral, signage, production, branding) and work with F&B, wellness, operations and outlet managers.
• Work with the Social Media team on content opportunities, coordinate with PR, agencies and suppliers, and ensure all touchpoints match the brand's visual identity and tone of voice.
• Manage budgets for events, programming and partnerships, track performance (attendance, footfall, engagement, revenue, ROI), keep an event and partnership calendar, and prepare regular reports.