Marketing Manager – Retail & Online

About the role

Taif Group, a fast‑growing fragrance and lifestyle brand in the UAE, is looking for a results‑driven Marketing Manager to lead both retail and online marketing initiatives. The role combines performance‑driven digital advertising with traditional retail marketing to boost footfall, online conversion and overall brand visibility across the GCC.

Key responsibilities

• Develop and execute integrated marketing strategies for stores, website, marketplaces and social commerce, aligned to revenue and brand‑growth targets.
• Plan, launch and optimise PPC campaigns on Google Ads, Meta Ads and TikTok Ads to maximise ROAS and customer acquisition.
• Manage paid and organic social media calendars, content strategy and community engagement on Instagram, TikTok, Facebook and Snapchat.
• Own marketplace performance (Amazon.ae, Noon, etc.) – listings optimisation, sponsored ads, pricing, reviews and ranking.
• Drive in‑store promotions, POSM, seasonal campaigns and trade marketing to increase footfall and sell‑through.
• Oversee e‑commerce site performance, SEO, conversion‑rate optimisation and merchandising in partnership with the e‑commerce team.
• Run CRM, email and SMS programmes, customer segmentation, loyalty initiatives and retention campaigns.
• Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads and marketplace dashboards, translating data into actionable insights.

Required profile

• Minimum 7 years of marketing experience, with at least 4 years focused on digital/performance marketing.
• Bachelor’s degree in Marketing, Business or related field; MBA is a plus.
• Proven track record in retail and e‑commerce marketing, preferably within fragrance, beauty or lifestyle brands.
• Experience working in the UAE/GCC market and managing multi‑channel budgets.

Required skills

• Google Ads (Search, Shopping, Performance Max, Display, YouTube)
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• PPC campaign management
• SEO and website performance optimisation
• CRM/email‑marketing tools
• GA4 and data‑analytics dashboards
• Marketplace advertising (e.g., Amazon Sponsored Ads)

What we offer

• Competitive salary commensurate with experience.
• Opportunity to shape and scale the marketing function of a growing UAE fragrance brand.
• Direct exposure to senior leadership and cross‑functional decision‑making.
• Dynamic, fast‑paced environment with strong professional growth prospects.