Marketing Manager (UAE)

About the role

Protiviti is seeking an experienced Marketing Manager based in the UAE to support and drive its marketing, brand and go-to-market priorities. The role works closely with senior business and solution leaders to turn business priorities into effective marketing programs that strengthen market positioning, build brand visibility and support client engagement. The successful candidate must be bilingual in English and Arabic.

Key responsibilities

• Plan and execute integrated go-to-market campaigns with business, solution and industry leaders, covering digital, social media, events, webinars, thought leadership, research, client communications and brand building.
• Develop and manage marketing plans for priority solutions, industries, client segments and market opportunities, and coordinate regional and global initiatives with Arabic localization.
• Create and promote thought leadership, research, insights and articles with subject matter experts, and track content and campaign opportunities.
• Maintain a calendar of industry events and sponsorships, and build relationships with business councils, chambers of commerce, industry bodies and ecosystem partners in the UAE and wider region.
• Support media and publication relationships, working with external PR or communications agencies where required.
• Manage multiple marketing projects, keeping them on scope, quality, timeline and budget, and review priorities regularly with business leaders.
• Coordinate with regional and global marketing teams, designers, agencies and vendors, and manage agency and vendor relationships.
• Track campaign effectiveness, engagement and outcomes, including ROI and business impact, and maintain marketing calendars, budgets, dashboards and management reports.

Required profile

• 8+ years of B2B marketing experience, preferably in professional services, consulting, financial services, technology or another knowledge-led business.
• Bilingual English and Arabic, with strong written, editing and presentation skills in both languages.
• Based in the UAE, with good knowledge of the UAE and wider Middle East business and media environment.
• Bachelor's degree; a postgraduate qualification in Marketing, Business, Communications or a related field is preferred.
• Prior experience managing agencies, vendors and/or junior marketing team members is preferred.

Required skills

• Content marketing, digital marketing, social media, events, thought leadership, PR and brand communications.
• Excellent project management skills, able to handle multiple priorities and stakeholders independently.