Paid Search Lead

About the role

A leading global fintech firm is looking for a Paid Search Lead to shape and execute paid search strategies across multiple geographies. You will plan, manage and optimise user acquisition campaigns in a fast‑paced environment.

Key responsibilities

• Develop, launch and continuously optimise always‑on SEM campaigns to meet commercial KPIs.
• Analyse performance, run A/B tests and refine strategies based on data, market trends and regional insights.
• Monitor delivery, troubleshoot tracking, tagging or creative issues and manage ad formats in the ad‑server.
• Leverage the mar‑tech stack (CRM, CDP) to improve audience targeting and campaign effectiveness.
• Maintain relationships with publishers and technology partners and support finance reconciliation for spend.

Required profile

• Minimum 4 years of hands‑on campaign management experience on the buy‑side.
• Proven success managing Google Ads campaigns; experience with Meta campaigns is a plus.
• Bachelor’s degree in marketing, analytics or business preferred but not mandatory.
• Experience in fintech or regulated industries is advantageous.

Required skills

• Advanced knowledge of Google Ads and the paid search ecosystem.
• High proficiency in Excel and data interpretation.
• Understanding of attribution, ad‑serving and campaign optimisation best practices.
• Familiarity with CRM and CDP tools; willingness to learn SQL.