Performance Director – Media (Dubai)

About the role

WPP Media’s Wavemaker brand is seeking a senior Performance Director to lead media strategy and execution for its Dubai clients. The role combines offline and online media expertise, data‑driven decision making, and client partnership to drive measurable business growth.

Key responsibilities

• Develop, implement and manage integrated media strategies and campaigns across offline and digital channels.
• Analyse market and audience data to select optimal media mix and negotiate with vendors.
• Lead a full‑integrated business unit, overseeing team performance, client communication and annual performance planning.
• Set and monitor performance goals, budget forecasts and KPI delivery for eCommerce, innovation and data‑driven initiatives.
• Oversee analytical offline thinking, digital implementation (search, social, display, programmatic) and bridge media‑technology solutions.
• Provide data consultancy, ensure campaign optimisation and develop direct reports to become self‑sufficient.
• Collaborate on resource planning, resourcing reviews and cross‑functional alignment.

Required profile

• Proven senior leadership experience in media performance, integrated campaigns and client management.
• Strong track record of delivering measurable ROI across offline and online media.
• Ability to manage large budgets, set strategic goals and mentor junior team members.
• Excellent communication skills for client and internal stakeholder engagement.

Required skills

What we offer

• Opportunity to work with leading global brands within a data‑driven media ecosystem.
• Access to WPP Open intelligence and cutting‑edge technology platforms.
• Competitive compensation and professional development in a multicultural environment.