Performance Marketer

About the role

NNC is looking for a Performance Marketer who turns advertising investment into measurable results through strategic planning, hands-on media buying, data analysis and continuous optimisation. The role covers the full performance journey, from audience targeting and creative development to landing pages, tracking, conversions and reporting, and manages paid campaigns across a client portfolio including major events, government entities, cultural institutions and consumer-facing campaigns.

Key responsibilities

• Develop paid media strategies, campaign plans, KPIs, channel strategies, budgets and forecasts, and plan full-funnel campaigns
• Manage campaigns independently across Meta Ads, Google Ads, YouTube, TikTok, LinkedIn, Snapchat and others, and run A/B tests
• Set up and maintain tracking with GA4, Google Tag Manager, Meta Pixel and Conversions API, and keep UTM structures accurate
• Analyse performance metrics (CPM, CPC, CTR, CPL, CPA, ROAS) and diagnose underperformance
• Optimise conversion rate through landing pages, forms and calls to action, working with UX/UI, Development and Creative teams
• Plan and manage campaigns for events, conferences and exhibitions, including ticket sales, registrations and remarketing
• Produce reports and dashboards in Looker Studio, GA4 and advertising platforms, and manage budgets and forecasts
• Use AI tools and automated solutions such as Meta Advantage+ and Google Performance Max, and own campaigns from planning to reporting

Required profile

• 3-5+ years of hands-on experience in performance marketing, paid media buying or digital advertising
• Proven experience independently managing campaigns with measurable objectives
• Experience managing multiple accounts, preferably in a creative, digital or integrated communications agency
• Strong analytical thinking, commercial awareness, problem-solving and organisation; professional English

Required skills

• Meta Ads Manager and Google Ads
• TikTok, LinkedIn, Snapchat or similar platforms
• GA4, GTM, Meta Pixel, Conversions API and conversion tracking
• Excel or Google Sheets and reporting dashboards
• Advantages: UAE or GCC campaigns, government clients, large events, CRM integrations, Arabic proficiency, server-side tracking knowledge, relevant certifications

What we offer

• Competitive salary
• Health insurance with comprehensive medical coverage
• Overtime policy and menstrual leave
• Agile, cross-functional environment in a diverse team