AI Content & Workflow Executive (6-Month Contract)

About the role

Reckitt Middle East is building an in-house content engine for its consumer brands, including Dettol and Finish, turning a brief into tested, platform-native content in days and multiplying it into hundreds of variants across KSA, UAE and the wider GCC. This 6-month contract role brings the discipline of a production line to generative AI content: designing, building and running the workflows that connect insight, concept, prompt, image, video and edit into one system, while also producing short-form social, digital and brand content.

Key responsibilities

• Design, document and maintain the end-to-end AI content pipeline, from brief and insight to image and video generation, editing, versioning and hand-off to media.
• Turn successful practices into replicable playbooks: prompt libraries, brand rule sets, character and product references, model routing rules and quality checklists.
• Own workflow governance, quality control and reliability, embedding brand rules, product accuracy and legal constraints into the system.
• Set up batch generation, variant multiplication and versioning so one winning asset becomes platform edits, language and dialect versions, seasonal reskins and retail-media cuts.
• Build frameworks that work across multiple brands, markets and channels.
• Produce AI-generated images, video sequences and visual concepts, write and refine prompts, and combine AI output with editing, sound and motion for TikTok, Reels, Shorts and retail media.
• Track the generative AI landscape, evaluate new models and tools, stress-test them and give structured feedback.
• Own the technical documentation, playbooks and training, run workshops and office hours, and act as the studio's authority on what generative AI can and cannot do.

Required profile

• Three to six years of experience in content production, creative technology, digital or a related field.
• Direct, production-level GenAI experience with current image and video tools, able to compare strengths, limits and costs.
• Experience building or running a repeatable AI content process, not just one-off experiments.
• Comfort with prompt libraries, reference management, batch and API-driven generation, automation tools and LLMs; light scripting is a plus.
• Knowledge of storytelling, composition, cinematography and editing, and of platform-native content on TikTok, Reels, Shorts and retail media.
• Ability to explain technical decisions and model limitations to brand managers in plain language.
• Regional market experience and Arabic are strong advantages.

Required skills

• Generative AI image and video tools such as Higgsfield, Midjourney, Runway, Kling, Veo, Sora, FLUX, ElevenLabs
• Prompt engineering and prompt libraries
• Automation tools such as Zapier, Make, n8n
• Video editing tools such as Premiere Pro, After Effects, CapCut, Photoshop

What we offer

• Benefits in line with the local market, including parental benefits, an Employee Assistance Program and life insurance for all employees globally.
• Global share plans and short-term incentives for eligible roles.