Performance Marketing Executive – Meta & Google for DTC Ecommerce

About the role

Innovio is a lean DTC brand selling ergonomic laptop stands and workspace gear on Shopify across the UAE and US, with plans to expand into Saudi Arabia and the wider GCC. The company seeks a full‑time Performance Marketing Executive to own paid acquisition from strategy through execution, creative direction and reporting.

Key responsibilities

• Plan, launch and optimise Meta and Google campaigns (Search, Shopping, Performance Max, YouTube) with ROAS and margin as primary metrics.
• Manage budgets across UAE, KSA and US, making data‑driven decisions on scaling or pulling back spend.
• Lead new GCC market launches, tailoring targeting, messaging and testing plans to each locale.
• Write clear creative briefs for UGC creators, freelancers and AI tools, maintaining a weekly pipeline of fresh assets.
• Run structured creative testing (hooks, angles, formats, offers) and translate results into subsequent briefs.
• Collaborate on bundles, offers and landing pages to improve AOV and conversion rates.
• Track unit economics by product and market, ensuring accurate Meta Pixel, Conversions API and Google tracking.
• Share weekly performance updates with insights and next steps, and support marketplace advertising on platforms such as Noon.

Required profile

• 3+ years of performance marketing experience for ecommerce/DTC brands, preferably on Shopify.
• Proven track record of profitable ROAS with concrete examples.
• Hands‑on expertise with Meta Ads Manager and Google Ads.
• Experience writing creative briefs and collaborating with UGC creators.
• Highly analytical, comfortable with Shopify analytics, GA4 and spreadsheets.
• Strong understanding of margins, CAC, AOV and their relationship to ROAS.
• Proactive problem‑solver who flags issues early and proposes solutions.
• Effective communicator who thrives in a small, fast‑moving team.

Required skills

• Meta Ads Manager
• Google Ads (Search, Shopping, Performance Max, YouTube)
• Shopify analytics
• Google Analytics 4 (GA4)
• Spreadsheets (Excel/Google Sheets)
• Meta Pixel implementation
• Conversions API setup
• Creative brief writing for UGC production