Performance Marketing Lead (User Acquisition)

About the role

A partner company is looking for an experienced Performance Marketing Lead (User Acquisition) based in the United Arab Emirates. The role drives user acquisition strategies and profitable growth across multiple digital channels and international markets, owning paid campaigns on Meta, Google, TikTok and AppLovin, managing substantial advertising budgets and optimizing customer acquisition costs.

Key responsibilities

• Plan, execute, manage and optimize paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other platforms.
• Manage and allocate significant advertising budgets based on KPIs such as CAC, ROAS, LTV and payback periods.
• Analyze campaign performance, conversion funnels and user cohorts to improve acquisition efficiency.
• Run experiments on audience segments, bidding strategies, landing pages and creative formats to lower acquisition costs.
• Work with creative and marketing teams to design, test and refine ads, and measure results with attribution platforms, cohort analysis and incrementality testing.
• Develop acquisition strategies across markets, scale successful campaigns and make data-driven decisions on optimization and budget distribution.

Required profile

• At least 5 years of experience in performance marketing, digital advertising or user acquisition, ideally in mobile gaming or consumer mobile apps.
• Proven hands-on experience planning and optimizing paid campaigns on Meta, Google, TikTok and AppLovin.
• Ability to manage substantial budgets and meet CAC and profitability targets.
• Strong analytical skills and a track record of personally running campaigns rather than only coordinating agencies.

Required skills

• Understanding of CAC, ROAS, LTV, cohort analysis, attribution models and payback periods.
• Practical experience with mobile measurement and attribution platforms such as AppsFlyer or Adjust.
• Experience designing creative testing strategies.

Nice-to-have qualifications

• Scaling user acquisition in mobile gaming.
• Managing paid acquisition across several countries.
• Familiarity with incrementality testing, MMM and advanced attribution.
• Customer acquisition for fintech, insurance or financial services.

What we offer

• Fully remote working arrangement.
• Full-time position in an international, multicultural environment.
• Exposure to large-scale campaigns and substantial budgets, and ownership of marketing strategies.