Performance Marketing Specialist

About the role

Aldrich HQ in Dubai is looking for a Performance Marketing Specialist to plan, execute and manage digital marketing campaigns across several platforms. The role focuses on generating quality leads, improving campaign performance and supporting Aldrich's marketing and business development objectives.

Key responsibilities

• Plan and execute paid advertising campaigns on Google Ads, Meta Ads and LinkedIn Ads.
• Manage campaign budgets, targeting, bidding and performance.
• Generate quality leads for Aldrich's exhibitions, conferences and events.
• Monitor campaign performance and optimise campaigns to improve conversions and reduce cost per lead.
• Set up and track campaigns using Google Analytics 4, Google Tag Manager and tracking pixels.
• Conduct audience research, keyword research and competitor analysis.
• Coordinate with the design and content teams on ad creatives, copy and campaign requirements.
• Prepare weekly and monthly campaign performance reports.
• Identify ways to improve website traffic, lead generation and overall marketing ROI.

Required profile

• 2-3 years of hands-on experience in performance marketing or digital advertising.
• Ability to take ownership of campaigns, work with minimal supervision and understand business requirements.
• Strong communication skills and the ability to work independently.

Required skills

• Practical experience with Google Ads, Meta Ads and LinkedIn Ads.
• Understanding of lead generation, conversion tracking and campaign optimisation.
• Familiarity with Google Analytics, Google Tag Manager and CRM platforms.
• Good analytical skills and the ability to interpret campaign data.
• Preferred: B2B lead generation, conferences and events marketing, industrial/engineering/manufacturing/energy/professional services sectors, international campaign management, CRM integration and lead attribution.