Performance & SEO Specialist

About the role

The Performance & SEO Specialist will lead and optimise performance marketing and SEO initiatives for both physical retail stores and e‑commerce platforms, owning the customer journey from demand generation to conversion and retention. The role aims to drive qualified traffic, improve search visibility and support omnichannel revenue growth.

Key responsibilities

• Plan, execute and optimise paid media campaigns across Google Ads, Meta, YouTube, TikTok and other platforms, managing budgets to maximise ROI and ROAS.
• Develop and implement SEO strategies, conduct keyword research, optimise on‑site content and monitor technical health to increase organic traffic and rankings.
• Monitor website performance, conversion rates and sales, lead A/B testing and work with UX, design and merchandising teams to improve CRO.
• Track, analyse and report key performance indicators using Google Analytics 4, Search Console, Looker Studio and advertising dashboards.
• Collaborate with e‑commerce, brand, merchandising and retail operations teams, and coordinate external agencies and technology partners.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, IT or a related field.
• 2‑4 years of experience in performance marketing, SEO or digital e‑commerce, preferably in retail, sportswear or consumer goods.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics
• Google Search Console
• On‑page, off‑page and technical SEO
• Keyword research tools
• Microsoft Excel
• Looker Studio (or similar reporting dashboards)