Portfolio Head of Marketing

About the role

The Portfolio Head of Marketing oversees full-scale marketing promotions across a series of mixed-size events under the divisional portfolio at dmg Energy. The role oversees and executes, with dedicated event teams, the individual event brand strategies, marketing plans, team responsibilities and budgets in line with the portfolio marketing vision. It requires agency management for social media, digital marketing and PR, and a strong copywriter is preferred.

Key responsibilities

• Develop and execute marketing plans for three events at a time (exhibition and conference format).
• Manage teams per event, including responsibilities and delivery timelines.
• Oversee weekly marketing campaigns, mixing communications to promote events to sponsors, exhibitors, speakers, delegates and visitors, in consultation with the Vice President/Event Director.
• Manage monthly social media calendars, full-scale digital advertising and PR communications, including press releases, regional and international coverage and key industry influencers.
• Support marketing leads for sales teams, enhance event websites and write compelling copy across all channels.
• Identify and onboard trade associations, publications, news portals and media partners; manage databases, research audiences and grow conversion pipelines.
• Work with Operations on outdoor advertising and event signage, and with the Event Management team on product, sponsorship and branding opportunities.
• Manage the marketing team, set growth KPIs and performance plans, and report show performance to executive management.
• Conduct or commission market research, monitor competitors and attend competitor events, and travel for events and key meetings when required.

Required profile

• Minimum 5 years in the B2B events industry (mixed exhibition and conference shows, preferably energy, healthcare, construction or transport).
• Degree-educated.
• Experience launching events and growing existing events is preferred.
• Outspoken, confident, able to represent marketing to other event divisions and report milestones clearly.
• Available to travel for events and key meetings.

Required skills

• B2B event marketing best practice and familiarity with event marketing technologies such as Salesforce, Eloqua, Adestra and Emarsys.
• Experience managing digital marketing campaigns and data protection protocols.
• Strong copywriting and creative thinking.
• Time management, multi-tasking and working under pressure to meet deadlines.