PPC Specialist

About the role

We are seeking a data‑driven PPC Specialist to manage and optimise paid search and digital advertising campaigns across platforms such as Google Ads and Microsoft Advertising. The role involves planning campaigns, conducting keyword research, managing budgets and continuously improving performance through analysis and optimisation.

Key responsibilities

• Plan, launch and optimise paid search campaigns on Google Ads, Microsoft Advertising and other channels.
• Conduct keyword research, competitor analysis and identify negative keywords, audience segments and new opportunities.
• Monitor and analyse performance metrics (impressions, clicks, CTR, CPC, CPA, ROAS, conversions, revenue) and adjust bids, budgets, targeting and ad copy.
• Collaborate with marketing, SEO, content and design teams to align paid campaigns with broader digital strategies.
• Prepare performance reports and communicate insights, trends and recommendations to stakeholders.

Required profile

• Bachelor's degree or equivalent in Marketing, Digital Marketing, Business or related field (preferred).
• Strong analytical, numerical and problem‑solving skills with high attention to detail.
• Ability to translate data into actionable optimisation plans and work collaboratively across teams.

Required skills

• CTR, Keyword Research, PPC, campaign optimisation, negative keyword management.
• Revenue, keyword targeting, ROAS, conversion rate, paid search, impressions, bidding strategies.
• Microsoft Advertising, ad copywriting, digital advertising, Google Ads, CPA, CPC, audience targeting, clicks.
• Google Tag Manager, Google Sheets, Google Analytics, Microsoft Excel.