Product Marketing Manager

About the role

The Manager – Product Marketing will drive awareness, adoption and customer satisfaction for Inception42’s AI‑powered solutions. Reporting to senior leadership, the role oversees product positioning, messaging and go‑to‑market execution across both B2B and B2C segments.

Key responsibilities

• Develop and execute comprehensive go‑to‑market strategies for new product launches and updates, defining target segments, positioning and messaging.
• Conduct market research and competitive analysis to identify customer needs, trends and market opportunities.
• Create and maintain product marketing collateral such as brochures, presentations and sales tools.
• Enable the sales team with training, tools and content, and deliver product training sessions for sales and support.
• Plan, execute and optimise multi‑channel marketing campaigns, monitoring performance to maximise ROI.
• Build and manage customer advocacy programmes, including testimonials, case studies and reference programs.
• Collaborate with product management and broader marketing teams to align product road‑maps and integrated campaigns.
• Establish KPIs, analyse metrics and report on product marketing effectiveness for continuous improvement.

Required profile

• Bachelor’s degree in Marketing, Business or a related field (advanced degree a plus).
• Minimum 6 years of product marketing experience with a proven record of successful product launches.
• Strong understanding of product marketing principles, market research and competitive analysis.
• Excellent communication and presentation abilities.
• Proficiency with marketing automation platforms and CRM systems.
• Strong analytical, problem‑solving and project‑management skills.
• Ability to work collaboratively across cross‑functional teams.

What we offer

• An open, diverse and inclusive culture that encourages personal growth and innovation.
• Outstanding learning, development and career progression opportunities through structured training and high‑tech projects.
• Competitive remuneration package with perks such as healthcare, education support and generous leave benefits.