Product Owner – Assisted Digital Sales

About the role

du is looking for a Product Owner to lead its Assisted Digital Sales channel. You will own the digital revenue stream, drive growth across direct and indirect digital touch‑points, and shape the future of omnichannel sales in a fast‑moving telecom environment.

Key responsibilities

• Own digital P&L, setting and delivering quarterly sales targets (gross adds, revenue, ARPU, margin).
• Optimize cost of acquisition and lifetime value using digital levers and AI‑driven customer value management.
• Lead funnel optimisation across traffic, conversion, activation and recharge phases.
• Redesign omnichannel journeys to be fully digital, scalable and automated, championing eKYC, eSIM and digital payments.
• Build and manage a network of digital partners (marketplaces, super‑apps, fintechs, OEMs) and create API‑based onboarding flows.
• Identify and pilot new digital proof‑of‑concepts, testing performance‑based partnership models.
• Contribute to channel strategy, translate it into roadmaps, business cases and executive dashboards.

Required profile

• Bachelor’s degree.
• 1–3 years of experience in digital sales, product ownership or related telecom functions.
• Demonstrated ability to work with cross‑functional teams and deliver measurable results.

Required skills

• API integration.