Regional Marketing Lead - Central Region

About the role

The Regional Marketing Lead is accountable for delivering full-funnel marketing activity across the Central Region, turning global brand, network and commercial priorities into regionally relevant campaigns that drive demand, revenue and long-term customer value. Reporting to the Head of Marketing, the role shapes and executes insight-led, performance-driven regional strategies while keeping brand expression consistent across all touchpoints. It suits someone with a strong creative flair who balances commercial objectives, performance metrics and ROI.

Key responsibilities

• Lead the planning and delivery of integrated, full-funnel campaigns across paid (digital and offline), owned and earned channels for several countries in the region.
• Own the Country Execution Plans, translating global and regional priorities into market-level plans and ensuring delivery across all countries.
• Incorporate local market dynamics, customer behaviour, cultural nuances and competition into campaign planning.
• Partner with Revenue and Commercial teams on route launches, network changes, seasonal peaks and tactical commercial initiatives, and integrate marketing, brand and sponsorship activity.
• Act as the region's primary marketing point of contact, coordinating inputs from global teams and external partners, and lead external agencies when needed.
• Manage the regional marketing budget end-to-end, from planning and allocation to tracking and optimisation.
• Analyse campaign, channel and market performance to optimise messaging, channel mix, targeting and investment, and capture learnings for continuous improvement.

Required profile

• Bachelor's degree in Marketing, Business or a related field.
• 7+ years of progressive marketing experience, with a strong track record in regional or multi-country roles in aviation, travel, retail, FMCG or another complex, consumer-facing industry.
• Demonstrated ownership of full-funnel marketing strategy and delivery across brand, digital and offline channels, with accountability for commercial outcomes.
• Proven stakeholder management and the ability to influence senior internal stakeholders.
• Confident in a fast-paced organisation, managing competing priorities and tight deadlines.
• International or cross-cultural experience is strongly preferred.