Regional PR & Events Marketing Manager

About the role

We are seeking a Regional PR & Events Marketing Manager to lead public relations, media, influencer, and experiential marketing initiatives across the region, supporting brand positioning and business objectives.

Key responsibilities

• Develop and execute annual and campaign PR strategies, including press releases, media kits, and executive speeches.
• Manage relationships with local PR agencies, monitor media coverage, share of voice, and sentiment.
• Leverage UAE automotive media network and build tier‑1 media relationships.
• Establish in‑house media capabilities and organize media roundtables, press conferences, and interviews.
• Create influencer and KOL collaboration frameworks, manage vehicle seeding programs, and track performance metrics.
• Plan and execute vehicle launches, media drives, auto‑show participation, event partnerships, and customer engagement events.
• Coordinate end‑to‑end event planning, production, logistics, and budget control to ensure premium brand experiences.
• Provide PR guidance to regional distributors, align messaging with global brand positioning, and maintain crisis communication readiness.