Sales Executive - Educational Sector

About the role

Modest Educational Suppliers, a Dubai-based educational distributor supplying schools, nurseries, colleges and other educational institutions across the UAE with curricula, textbooks, learning resources, stationery and digital products, is looking for an experienced Sales Executive to develop its school and nursery business across the UAE. This is a full-time, field-based B2B sales role combining office work, client meetings and regular visits to schools and nurseries.

Key responsibilities

• Develop and grow B2B sales with schools, nurseries, educational institutions and learning centres across the UAE.
• Build and maintain relationships with principals, school management, heads of departments, coordinators, nursery managers and purchasing teams.
• Present and promote educational curricula, textbooks, learning resources and related products.
• Identify new accounts and generate new business opportunities.
• Manage the full sales cycle: prospecting, appointments, presentations, quotations, negotiations, closing and follow-up.
• Conduct regular face-to-face visits to schools and nurseries.
• Monitor market trends, curriculum requirements, competitor activity and customer needs.
• Maintain an accurate sales pipeline, customer database, visit reports and sales forecasts.
• Achieve agreed sales targets and support the company's business development strategy.

Required profile

• 2-5 years of proven B2B sales experience in the UAE educational sector.
• Experience with educational publishers, curriculum providers, school suppliers or distributors is strongly preferred.
• Existing knowledge of the UAE school and nursery market and established relationships with educational institutions is a strong advantage.
• Understanding of school purchasing processes, curriculum requirements, textbook adoption and educational procurement.
• Proven ability to generate leads, arrange meetings, present products, negotiate and close sales.
• Valid UAE driving licence is mandatory.
• Fluent in Arabic and English.

Required skills

• Excellent communication, presentation, negotiation and relationship-management skills.
• Self-motivated, target-oriented and able to work independently.