Sales Executive - Late Shift

About the role

Cognita, a global family of over 90 schools across 21 countries, is growing its centralised Sales Hub in Dubai and is looking for a Sales Executive to support prospective families considering its schools worldwide. This is a proactive, target-driven sales position, not a traditional admissions administrator role: you will be the first point of contact for families and guide them from enquiry through application and enrolment, working closely with school-based Admissions, Parent Experience, Marketing and leadership teams.

Key responsibilities

• Own the family journey from enquiry to application and enrolment, managing a high-volume pipeline across phone, email, WhatsApp and other channels
• Qualify families by understanding their relocation plans, educational needs, preferred start dates and decision-making criteria
• Hold consultative sales conversations, spot buying signals, handle objections and follow up with a disciplined cadence
• Prioritise high-intent, time-sensitive enquiries, support outbound campaigns and re-engage historic enquiries and incomplete applications
• Meet enrolment, conversion and activity targets
• Deliver a personalised, premium parent experience, respond within agreed service levels and escalate concerns where appropriate
• Coordinate with school teams on tours, virtual meetings, assessments and admissions activity, and ensure timely handovers between the Sales Hub and schools
• Support Open Days, events and recruitment activity, and share insights from parent conversations with schools and Marketing
• Keep accurate records of every family interaction in the CRM, use dashboards and pipeline data to manage performance, and work to clear KPIs on response times, call activity, follow-up, pipeline progression, conversion and enrolments

Required profile

• Excellent written and spoken English
• Proven experience in sales, admissions, account management or relationship management, with a strong track record of achieving commercial targets
• Significant customer service experience, ideally in a premium, high-touch environment
• Confidence on the phone and comfort handling a high volume of calls and follow-ups
• Highly organised, able to manage multiple families and priorities at once, and culturally aware of international families
• Ability to work independently while collaborating with teams across different locations
• Flexibility for later shifts, typically starting between 10:00am and 13:00 UAE time; weekend work, school events and occasional international travel may be required

Required skills

• Experience managing a sales pipeline in a CRM such as HubSpot, Salesforce or similar
• Strong written communication across email and digital channels