Senior Arabic and English Copywriter

About the role

Brainlake is looking for a senior bilingual copywriter fluent in Arabic and English for a 12-month remote engagement on large digital transformation programmes for leading organisations in the GCC. You will own copy across websites, digital platforms and digital communications, turning complex strategies, services and policies into clear, consistent and audience-appropriate content in both languages. The work is fast-paced, structured and held to a very high quality bar, with content precise, on-brand and ready for executive review.

Key responsibilities

• Write, edit and transcreate copy in Arabic and English for websites, portals, mobile apps and other digital platforms, including UX/microcopy, landing pages, service descriptions and navigation labels.
• Produce digital communications such as email campaigns, newsletters, announcements, social media content, push notifications and campaign messaging.
• Ensure Arabic content is written natively, not translated literally, so it reads naturally and stays culturally relevant.
• Develop and apply tone-of-voice guidelines, bilingual style guides and terminology glossaries.
• Work with UX/UI designers on content inside user journeys, wireframes and prototypes, including right-to-left (RTL) layout.
• Turn client briefs, brand strategy and research into content structures and messaging frameworks.
• Take part in client workshops and review cycles, present content rationale and incorporate feedback from senior stakeholders.
• Own content quality end to end, proofreading and reviewing your own work and the team's.
• Manage several workstreams and deadlines in a structured, document-driven delivery environment.

Required profile

• Native-level fluency in Modern Standard Arabic and professional fluency in English, written and spoken.
• 6+ years of copywriting experience focused on digital channels (websites, platforms, apps, campaigns).
• A portfolio of bilingual digital work, ideally covering both UX/microcopy and marketing or communications.
• Proven ability to transcreate and localise content between Arabic and English.
• Experience with enterprise, government or semi-government clients, preferably in the GCC.
• Comfortable working remotely and independently across time zones, with availability during GCC business hours.

Required skills

• Digital content best practice: readability, accessibility, information hierarchy and SEO rules.
• Attention to detail, delivering polished, review-ready content under tight timelines.
• Confident communicator able to present and defend content decisions to senior stakeholders.
• Good to have: experience with top-tier consulting firms, familiarity with Gulf Arabic, CMS platforms (Sitecore, Adobe Experience Manager, WordPress) and design tools (Figma), background in UX writing or content design, knowledge of Arabic SEO, and experience with AI-assisted writing and translation tools.