Senior Brand Manager
Procter & Gamble · Dubai
Job description
About the role
The Senior Brand Manager will lead the development and execution of brand strategies for one or more product categories within Procter & Gamble’s Dubai market. You will own the Integrated Brand Plan, drive investment decisions based on P&L considerations, and ensure the brand delivers growth across key customers and channels.
Key responsibilities
- Define and implement brand strategies, plans and the initiative master plan to achieve measurable growth.
- Own brand investment decisions, balancing profitability with market share objectives.
- Collaborate across category, sales and innovation teams to align priorities and launch new ideas, techniques or products.
- Monitor performance against the Integrated Brand Plan and adjust tactics to meet targets.
Required profile
- Bachelor’s degree in any discipline.
- 4‑7 years of experience in brand or category management, preferably within the FMCG sector.
- Demonstrated ability to develop and execute brand plans and manage P&L.
- Arabic language proficiency is a plus.
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Published 1 day ago
Expires 3 weeks from now
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Procter & Gamble
Dubai