Senior Brand Manager

About the role

Join Aman Group’s Dubai corporate office as a Senior Brand Manager, supporting the development of Aman’s expanding portfolio of residences and hospitality‑led projects. You will act as the primary brand guardian for EMEA projects, linking regional development with Aman Studio in London.

Key responsibilities

• Ensure all project deliverables align with Aman brand standards and positioning across the EMEA region.
• Review and provide strategic feedback on collateral such as floorplans, CGI renders, brochures, presentations and other branded touchpoints.
• Maintain brand consistency while incorporating local market nuances and destination insights.
• Develop project positioning, messaging and storytelling that articulate each destination’s unique value proposition.
• Translate architecture, design, location and heritage elements into compelling brand narratives.
• Evaluate project briefs to define audience, competitive landscape, channel strategy and brand activation approach.
• Serve as the key liaison between the Dubai regional office and Aman Studio, ensuring strategic alignment and effective go‑to‑market planning.
• Partner with internal teams, developers and external stakeholders to uphold brand standards and creative excellence.

Required profile

• Minimum 5 years of experience in luxury, hospitality, branded residences or a similar creative field.
• Proven ability to interrogate briefs, identify strategic gaps and articulate clear audience and positioning insights.
• Strong understanding of luxury branding, visual storytelling and high‑end customer expectations.
• Excellent communication, stakeholder management and organisational skills.

Required skills

• Proficiency in Adobe Creative Suite.
• Proficiency in Microsoft Office and presentation tools.

What we offer

• Competitive benefits and exciting international career opportunities.
• Support for career development within a rapidly expanding ultra‑luxury brand.