Senior Brand Manager

About the role

Arada, which creates communities focused on healthier, happier and more meaningful lives, is looking for a Senior Brand Manager in Dubai. The role owns a portfolio of Arada Group brands, from strategy through to launch, and works with the Group Head of Brand to define what each brand stands for, turn business objectives into clear propositions and launch plans, and brief channel teams so every touchpoint tells one story.

Key responsibilities

• Translate Connected Life into clear positioning and reasons to believe, and lead brand strategy for new and existing brands, from consumer insight to brand platform.
• Apply the Masterbrand identity and architecture rules, keep brand books and guidelines current, and build the proposition and messaging hierarchy for every campaign.
• Own the go-to-market plan for new products or initiatives from pre-launch through to sustain, and lead integrated 360 campaigns from brief to launch.
• Brief creative, performance, media, web, social and spatial teams, and turn messaging into sales tools such as brochures, broker toolkits and sales center content.
• Brief CRM, loyalty and community engagement journeys, plan the marketing calendar, manage the budget and track spend against results.
• Track brand health and equity, read campaign results through channel KPIs, run post-campaign reviews, evaluate sponsorships and partnerships, and train business unit teams and frontline staff on the brand.
• Work with business unit leadership, development, sales and operators, and lead external agencies across brand projects.

Required profile

• 8 to 12 years in brand management and marketing, ideally at a multinational brand owner, a leading agency or a developer.
• Experience in real estate development, hospitality, health and fitness or lifestyle brands, ideally in the GCC; exposure to more than one is a strong plus.
• A track record across the full marketing mix: brand strategy, launches and integrated 360 campaigns.
• Hands-on experience planning launches, working with sales teams and managing marketing budgets.
• Bachelor's degree in marketing, Business or a related field; Arabic is an advantage.

Required skills

• Sharp briefing skills and experience working with creative, media and digital agencies and channel teams.
• Working knowledge of performance and digital marketing, social, CRM and on-site activation.
• Comfortable with data: brand health tracking, consumer research, competitor analysis and campaign KPIs.
• Experience with multi-brand portfolios, brand architecture, partnerships or international markets is an advantage.