Senior Manager, Media MENA

About the role

WPP Media is looking for a Senior Media Manager to drive brand growth and engagement by developing and executing innovative media strategies across diverse channels. The role ensures media plans are aligned with marketing strategies and optimized for maximum ROI, covering both traditional and digital media and maintaining relationships with media vendors and internal teams.

Key responsibilities

• Develop and execute integrated media strategies across digital and offline channels, aligned with client business and marketing objectives
• Lead end-to-end planning, buying, execution, optimization and performance reporting across Google, Meta, TikTok, Snapchat, YouTube and DV360
• Own day-to-day client relationships, lead strategic discussions and performance reviews, and identify opportunities to grow the business
• Use tools such as GWI and Statista to understand consumer behaviour, market dynamics and category trends, and turn insights into media recommendations
• Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions and media efficiency
• Manage media budgets, ensure effective use of spend and identify savings and efficiencies
• Identify new platforms, formats and audience opportunities, and deliver insights that show measurable business impact

Required profile

• Extensive experience across the full communications planning process
• 4-6 years of experience planning display, search and social campaigns and offline campaigns
• Proven client management experience, handling key stakeholders, presenting and managing expectations
• Strong communication and interpersonal skills
• Proven track record of developing and executing successful media campaigns
• Up to date with market trends and customer demographics

Required skills

• Media planning across display, search, social and offline channels
• Performance measurement using ROAS, CPA, reach, engagement and conversions
• Tools such as GWI and Statista

What we offer

• Hybrid approach with teams in the office around four days a week
• Access to the global WPP Media and WPP networks, employee resource groups and in-office events
• Medical, group retirement, vision and dental insurance, significant paid time off, partner discounts and mental health awareness days