Senior Marketing Manager - Leisure & Entertainment

About the role

Ultimate HR Solutions is recruiting a Senior Marketing Manager for a leading leisure and entertainment organization in the UAE. The role leads marketing and brand strategy across a portfolio of leisure, entertainment and winter/ski-related brands, driving brand growth, customer engagement, revenue and business performance. It is a regional position with travel across markets and occasional international travel.

Key responsibilities

• Develop and implement marketing and brand strategies across multiple brands and markets
• Lead campaigns to raise brand awareness, customer acquisition, visitation, revenue and profitability
• Keep brand positioning, creative standards and customer experience consistent
• Manage marketing budgets and monitor campaign spending and financial performance
• Run marketing for ski destinations, snow parks, seasonal campaigns and leisure experiences
• Maintain brand guidelines and monitor consumer, tourism and industry trends
• Use customer data to improve marketing effectiveness
• Coordinate with internal teams, agencies, tourism authorities and partners, and lead projects from planning to execution
• Support new brand initiatives, partnerships, events and engagement programmes
• Ensure compliance with company policies and governance, and build strong stakeholder relationships
• Lead and motivate marketing teams, agencies and partners

Required profile

• Bachelor's degree in Business Administration, Marketing or a related field; MBA or postgraduate qualification is an advantage
• Minimum 12 years of relevant experience in marketing, brand management, FMCG, leisure or entertainment
• At least 6 years in a management or senior leadership role
• Experience managing multiple brands and brand development, repositioning and brand extensions
• Proven track record of large-scale brand transformation projects; regional or international experience preferred
• Franchise leadership experience is an advantage; Arabic speaker is an advantage

Required skills

• Marketing and brand management, multi-brand portfolio management
• Campaign planning and execution, project management
• Data and performance analysis, financial acumen
• Leadership, negotiation and stakeholder management
• Excellent English; Arabic is an advantage